Remembering Hot Wheels in the old wish books

dr_dodge Tuesday, 11/18/2025

well, look what I found

christmas.musetechnical.com/

they go back to 1930, and up to 2017

I suggest 1968, christmas, sears






talk about bringing memories back

dr



Discussion

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redlinederby 11/18/25
Site manager

I love looking through those things...I have a whole Pinterest board of just old ads.

And for reference, $1.00 in 1968 is about $10 today...so that $6.99 2-lane drag set would be about $70! 


  • Resisting inflation, but at what cost? Makes me wonder how much did it cost to make a single car in the late sixties. — Yewnos_100
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SpyDude 11/18/25

I HAVE that old 2-lane drag strip, complete with starting gate and finish gate. They both work just fine.
Great ads... brings back the memories.


That is really cool!  My wife has a bunch of those catalogs from Montgomery Ward, Sears,  and JCPenney.  Really good stuff!

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Chaos_Canyon 11/18/25

That's very cool. They'd make great posters for the man cave


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G_ForceRacing 11/18/25

Daaaang! Yes, talk about memories!! Look at those classic Hotwheels!! I had a number of them, back in the day, wish I still had 'em! 

Nice work Doc!!


  • as a kid, never thought we has much, going thru the catalog now, we had so much of that stuff. I never realized. and it wasn't cheap either. — dr_dodge
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ChiefWopahoo 11/19/25
2020 Rated Rookie

That brings back great memories. I spent many hours dreaming while "surfing" the toy sections of those catalogs.


  • where does the time go, and who it that old guy in the mirror lol — dr_dodge
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Kingjester 11/20/25

Even tho Im more familiar with the early 2010s catalogues, i remember as a kid browsing through the hot wheels section at toys r us, y'all remember those kid picks track sets?


  • I miss toys r us. cheap entertainment, take my 3 kids, hand them $10 each, and they would wander the store for at least an hour. — dr_dodge

browsing before the web!

The 5 of us used to wear out that Sears catalog! 

Theres no times like the old times!


  • my brother and I would hide it on my sister. she would get so mad. (added boy bonus, aggravating your sister...lol) — dr_dodge
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alva1370 11/20/25

Wow, great stuff. Thanks Doc


Man, I lived for the Wishbook. So much fun circling all the stuff and then realizing, quietly, mom and dad won't be dropping 10k on you, but the thought is nice.... LOL.

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RayRaySugar 11/25/25

Sears Wishbooks were one of my favorite parts of the holiday season. I would stare at the toy section for at least an hour each day in the late 60's mid 70's as soon as it would come in the mail. 

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Benjamin_37 12/2/25

SWEEEEEETT!!!!!!!

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