Today we lost a great designer in the world of Hot Wheels.
Ryu Asada was a former designer who had been working at Hot Wheels since 2012 and oversaw design of cars in the basic $1 lineup. Born in Osaka, he then pursued a degree at the Art Center College of Design after emigrating to the United States. After graduating, he would begin work for Mattel as a designer for Matchbox from 2004 to 2012; he first designed for Hot Wheels in 2009, although he would only join the Hot Wheels design team three years later.
He passed away on March 23rd 2021, at the age of 42, from stage 4 colorectal cancer. Ryu had been battling cancer for the past 4.5 years.
Race in peace, Ryu.